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Rich Media – Case Study
Shire Pharmaceuticals
Project: Patient therapy adherence program
Description: A tool which needed to be delivered online and via rich media to deliver a questionnaire and results for Chronic Kidney Disease(CKD) patients
We were asked to produce a tool that allowed healthcare professionals to easily take patients through a questionnaire designed to ascertain their reasons for possible non-compliance. The tool needed three parts to it: a media presentation to educate the healthcare professional, a questionnaire and a bespoke printout designed to inform and educate the patient, hopefully leading to better compliance to their CKD treatment. There were many limitations placed on the project which needed to be overcome in order to successfully deliver the tool.
- The tool needed to be accessible regardless of platform and could not rely on internet access
- We could not assume that the end user had any one operating system or program (eg. Excel)
- We could not load or install any program on to the end users platform.
It was decided to produce two identical tools. One that works from a server and one that looks identical but works from an autonomous USB pen/stick drive. There were many obstacles that needed to be overcome in order to deliver against these limitations, particularly around formatting of the printable pages and the adding of additional functionality requested by the client as the project evolved.
On this project BOX BEAR Ltd undertook all artwork including cartoons and logo development, the design and layout of the interface as well as the programming of the tool itself. Our colleagues at Resolute provided the content and managed the project with the client.
